We make products
that solve problems

What’s your big idea? We can shape that thought into an innovative product that delivers the goods. Across borders and a range of industries. We’re a product development company based in Cape Town, South Africa. Our service is efficient and it comes at competitive rates. By asking the right questions, we find the right solutions.

“Life is a continuous exercise in creative problem solving.”

– Michael J Gelb

Who we are

Martin Hoole, founder and owner, shapes ideas. His enthusiasm for building something from nothing started as a young boy when he discovered the wonderful world of Lego. And has he built some weird and wonderful things. His current collection of more than 25 000 pieces includes a home-security surveillance robot, operated from a custom-built web page.

He has more than eight years experience in product development, working locally and abroad. With a bachelor’s degree in Mechanical Engineering (University of Stellenbosch), a Masters in Biomedical Engineering (University of Cape Town) and mad guitar skills, Martin is engineer meets inventor. Problem-solving is in his DNA.

“Problems are guidelines, not stop signs.”

– Robert H Schuller

What we do

Product development

Our six-step product development process takes your idea from conception to construction. It allows you to monitor your project’s progress throughout. At the end of each step, we review the design and map out the plan and associated costs for the next step. The more transparent the process, the easier to spot an obstacle. Any product we develop for you, remains your intellectual property.

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THE IDEA

User requirements
Literature review
IPR review

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FEASIBILITY

Market study
Technical study
Business analysis
Functional spec

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PLANNING

Product lifecycle
Marketing plan
Sales and distribution plan
Service plan
Project plan

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CONCEPT DEVELOPMENT

Generate concepts
Evaluate concepts
Produce prototypes

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DESIGN DEVELOPMENT

Design spec
User interface spec
Software spec
Manufacturing plan
Product review
Alpha testing
Beta testing

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PRODUCT LAUNCH

Launch documents
Patent application
Marketing

“If I had 60 minutes to solve a problem,
I’d spend 55 minutes defining it, and 5 minutes solving it.”

– Albert Einstein

What we do

Custom projects

We can tailor-make our service to suit your requirements. Choose from one or more of the following steps:

THE IDEA

User requirement surveys

Literature and engineering

Intellectual property review

FEASIBILITY

Market study

Technical feasibility assessment

Generation of functional specification

CONCEPT DEVELOPMENT

Concept generation

Concept evaluation

CAD modelling

Prototype manufacture

DESIGN DEVELOPMENT

Detail design

Generation of CAD detail and assembly drawings/specifications

MANUFACTURE

CNC machining

Spark eroding

Wire and laser cutting

Robotic welding

Toolmaking

“Ideas shape the course of history.”

– John M Keynes

What we do

Products

We offer our own range of products. Get in touch if you find a product that can solve your problem.

  • All
  • Products for clients
  • Products for sale

Testimonials

Contact us

LET’S SHAPE YOUR IDEA


Telephone: +27 (0)72 464 9671
Email: martin@tke.co.za
Skype: martinhoole

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